About VeloChanmpion - Who We Are

Who We Are

VeloChampion is one of the UK's top cycling brands, selling Bike Equipment, Cycling Maintenance products and Clothing Accessories direct to the online consumer. 

Founded in Manchester in 2009, we set out to produce high quality cycling products at affordable prices. For over 10 years VeloChampion products have provided high quality performance and value for money for cyclists of all ages and abilities.

As part of the growth of VeloChampion we have expanded into Triathlon & Running, Fitness and Mountain Biking Equipment, so now you can Shop by Sport, so you can Gear Up and Get Out. #GearUpGetOut

VeloChampion is proud to have worked with some of the sport’s best teams and events from its earliest days.  First, as owner of the Maxgear Racing Team which has produced some of the sport’s top riders – Adam & Simon Yates, Hugh Carthy and Chris Lawless amongst others, then as official Sunglasses Supplier to the leading Italian professional cycling teams; UAE Team Emirates and Nippo Vini Fantini. In recent years VeloChampion has seen the brand become an established Partner of the UCI Tour of Britain international stage race.

VeloChampion is a Registered Trademark and owned by Maxgear Limited.


Born from a love of the sport, VeloChampion created its own virtual cycling club VCUK, with its membership drawn from across the UK. With stylish team kit and a wide range of membership benefits the club continues to go from strength to strength.

Customer Loyalty

Our VC loyalty points scheme is industry leading in that we offer the most points per £ spent and the lowest redeemable levels. We also offer a friend referral scheme where you and your friend both gain rewards. This combined with our affordable prices and means VeloChampion should be your No. 1 store for cycling equipment. Be sure to set up a Store Account today and start collecting points to spend. 


VeloChampion runs a sponsorship programme from Grass Roots to Gold Medal athletes. So if you believe you would be a good ambassador for our VeloChampion brand, please drop us an email.

Our largest sponsorship is with the VCUK development team, which has athletes from Under-16 to Under-23.  This team has helped to develop professional riders such as Adam and Simon Yates of Scott-Mitchelton, Hugh Carthy of EF Education, and Chris Lawless of Team INEOS to name just a few. 

We also sponsor the annual UCI Tour of Britain and Women’s Tour international stage race along with local a sportive such as the Tour De Manc.

If you are interested in becoming a Brand Ambassador for VeloChampion, please visit our Brand Ambassador page to complete an application.