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About Us


The VELOCHAMPION Brand is a Registered Trademark and is owned by Maxgear Limited. Established in 2009, VELOCHAMPION is one of the UK's largest Cycling Brands, selling bike accessories, equipment and clothing online. Our products are currently being used by many top tier teams, athletes and events. VC is owned and run by cycling and multi-sport athletes who design, develop and source products that offer exceptional quality and value for money.  We are passionate about cycling at all levels of the sport and for all ages and abilities.


VELOCHAMPION products can only be bought direct through our website and dedicated online marketplaces. The benefit of this is that you save money by buying direct from the Brand, so no middle men and certainly no inflated prices. Our established team of staff can be contacted for information and advice. We have tested and used every single one of our products so don't be afraid to ask any questions.

Customer Loyalty

Our VC loyalty points scheme is industry leading in that we offer the most points per £ spent and the lowest redeemable levels. We also offer a friend referral scheme where you and your friend both gain rewards. This combined with our already low prices and FREE postage means VELOCHAMPION should be your No. 1 store for cycling gear. Be sure to set a shop account up today and start collecting points to spend.


VC runs an extensive sponsorship programme from Grass Roots to Gold Medals athletes. So if you think you would be a good ambassador for our VC Brand, please drop us an email. Our largest sponsorship is with the VCUK development team, which has athletes from Under-16 to Under-23.  This team has helped to develop professional riders such as Adam and Simon Yates of Scott-Mitchelton, Hugh Carthy of EF Education, and Chris Lawless of Team SKY to name just a few.
We also sponsor the Team NIPPO Vini-Fantini, a Pro-Continental team based in Italy, as well as the annual UCI Tour of Britain international stage race.  The various sponsorships allow us to develop and provide cycling products that offer the best quality and price in the market place.